Research
Researches are divided into two main groups:
Qualitative type can be performed in two forms:
Qualitative in group |
Qualitative in depth |
O tipo de pesquisa controlado pelo ambiente Gestão de Pesquisa e Resultado do Protheus é a \"Pesquisa Quantitativa\", que define-se por medir opiniões, reações, sensações, hábitos e atitudes de um universo (público-alvo) através de uma amostra que o represente de forma estatisticamente comprovada.
Source: Market Research
Marina Rutter & Sertório A. de Abreu
To analyze or assess an item regarding its population (known or not, finite or infinite) you have to extract a sample from that. Sample is a basic element to validate or not a work.
Segundo Marina Rutter & Sertório A. de Abreu, os tipos de amostra existentes são:
In Stratified sampling its elements are taken out of a determined segment that have common characteristics.
Example:
Chemical industry clients with more than 500 employees in São Paulo.
Examples of researches accomplished in market:
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flow of consumers and assessment of store departments |
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quickness and efficiency qualities of cashiers |
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products quality and departments attendance |
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consumer profile and others |
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profile of those in college entrance examination, enrolled and former students |
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institution, courses and teachers evaluation |
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radio and TV audience assessment |
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survey profile of those who read newspapers and magazines |
it can focus on new businesses by supporting new entrepreneurs that want to open or enlarge companies and businesses so they need to know more about:
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business characteristics |